We customize Facebook and Instagram ad campaigns for IT companies
B2B marketing has its own specific details and strategy: within the companies it promotes goods and services to purchase-makers, but not to the decision-makers. Drozd knows what types of social media ads are best suited for B2B sales – and how to intervene with them content, other advertising, personal communication and the rest of marketing tools.
Identification of the parties interested in buying the product, and their concerns. Help in finding potential clients who have similar interests, and targeting by professional positions and occupations.
Creation of a database of potential customers and using their location data.
Examining current events that can be of interest for potential customers.
Broadening the target audience, basing on the existing client’s database. Reaching out to new users who are alike the current customers.
Development and testing of different customer interactions, from displaying ads to drive-to-purchase decisions.
Promoting IT services on international markets for 12 years, we got convinced that social media can (and should) be sales instruments in B2B. Broad targeting capabilities help to attract customers unreachable by other advertising tools.
As per Mediascope, Facebook has 53 million active users per month; Instagram — 54 million. The additional advantage is that subscribers of various platforms do not overlay, so that advertising campaigns can be designed as joint.
You can promote and sell anything with the help of social media, even without having a site: via Lead Ads, when leads are attracted directly from social networks.
Marketing messages are displayed only to the group of people you want to reach with your social channels, regardless of their engagement level.