Full variety of internal and external optimization services, together with the promotion of IT companies’ new websites
SEO in B2B differs from the “classic” SEO. Semantic core in business segment requires: more detailed development; special optimization of websites’ content and functionality; high-quality expert-level copywriting; use of special tools to achieve correct ranking of queries and greater trust of search engines to the site; and product credibility.
In B2B your qualification, experience and reliable partners are essential to prove declared competence. List of famous customers and partners, professional certificates, success stories of the company — all these are effective ways to show your professionalism.
Choosing the right keywords in B2B is a big challenge. Business has different search criteria on each decision-making level. On the first level search requests could be very broad, for example «cloud providers in the U.S.». While on other levels specialists can search for something more specific, like «private cloud on VMware». Choosing keywords in B2B requires SEO specialist to take a deep dive into the topic and to set the keywords’ list with the client.
Products and services should be described very precisely and in full details. This indicates providers’ expertise in the product. Articles in blogs and on other sites are supposed to show professional competence and expertise in the topic, and not just SEO problems. Quality of content is also important while increasing the number of incoming links: customers who came by external link shouldn’t be disappointed.
We organize promotions of products, services, corporate and business websites, SaaS projects and much more. We can also optimize site’s mobile version.