We launch and customize advertising campaigns for B2B customers in IT using Google Ads and Bing Ads
Customized advertisements in Google Ads and Bing Ads for B2B market and its specific products. Help with niche marketing issues, estimating marketing costs and scope – based on a projected margin.
Creation of headings and texts with a focus on solving potential client’s problem, without mentioning unique selling proposition (USP) or main advantages of the product. The more problems and needs we cover, the higher is the level of advertising efficiency.
While searching for a supplier, decision makers pay no attention to banners and ads in search systems. For that reason, we suggest to focus on search, and to leave retargeting and remarketing for the existing clients.
Keywords for B2B products are mostly too specific to use – and those low in search indexes. We are trying to pick up words with focus on customers’ intentions and problems by relying on competitors’ marketing campaigns analysis.
To minimize non-targeted traffic, and therefore to save money on advertising, we are pointing out negative keywords that are not directly related to the product or service. In the next stages we are expanding the negative keywords’ list to filter irrelevant requests.
Conversion cost is sometimes unpredictable in B2B advertising. In this case AI in Google Ads and Bing Ads comes to the rescue: it automatically changes PPC bid, taking desired CPA into account.
Drozd has promoted over 50 unique IT services on international markets, using a full range of marketing tools.
Advertisements start to pay off immediately: products and services instantly display in search results. It’s a lot faster than, for example, SEO promotion. Done properly, contextual marketing can guarantee quick results.
Yandex affiliate network consists of more than 40 thousand sites, mobile apps and outdoor advertising operators. For Google it is more than 2 million sites.
You always know how much you are paying and what for. It eases budget and facilitates marketing planning.